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Designed to position food, drug and mass merchandiser retail chains as destinations for trusted diabetes information, Diabetes Focus addresses the health & wellness needs of the entire diabetes community—sufferers, their families and caregivers. Each quarterly issue of the nation's largest consumer diabetes magazine is filled with inspiring editorial that empowers readers to make informed choices about management, treatment and lifestyle options.
Retail Distribution
Issues are published and shipped on a firm quarterly schedule
Magazines arrive in convenient, pre-assembled display racks
Numerous clutter-eliminating retail display options available
Program Highlights
Heavily involved audience of solution-seeking customers
Customized to become a powerful retail marketing tool
Award-winning editorial dedicated exclusively to health issues
Builds loyalty and drives in-store product and prescription sales
Advertising features top pharmaceutical and health marketing companies
Every issues includes a "Dear Pharmacist" newsletter to help maximize the program
Aligns retail chains with The Leader in Consumer Health Education
Editorial Departments
Celebrity Cover Story
Features one or more popular celebrities who suffer from, or are actively involved with diabetes.
News Focus
The latest scientific insights into managing diabetes
Good Eats
Recipes that are diabetes-friendly, created by well-known chefs, personalities and organizations
Weight Wise
Information and tips on weight management
Adventurous Lives
Inspiring stories of people who have diabetes and lead exciting and/or unusual lives
Type 1 News
Type 1 management strategies for adults, teens and kids
Complications 101
Offers advice on the prevention and treatment of various ailments that often accompany diabetes
Everyday Fitness
With Sheri Colberg, Ph.D., author of The Diabetic Athlete and assistant professor of exercise science at Old Dominion University
Diabetes Diary
An intimate, first-person story of how an everyday person manages the ups and downs of diabetes
Tools & Tech
A look at the most advanced management devices available for those with type 1 and 2
Expert Views
Q&A with the nation’s leading diabetes experts
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