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REMEDY readers are health-conscious adults, age 40 and older, who actively seek health & wellness information that is relevant to their needs. They understand that maintaining good health is their own responsibility and look to REMEDY as their guide to show them the way.
More importantly, REMEDY readers are active adults who defy their “mature” status — they believe that the age they feel is more important than the age they are. And they know that the first step to feeling good is staying informed on health & wellness issues associated with their age.
Subscriptions are provided ONLY to consumers who meet the following criteria:
• Adults 40+
• Have at least one health condition
• Subscribe to at least one magazine
• Recently responded to direct mail offers
Reader Demographic Profile *
Median Age……………………..53
Own home……………………....72%
Average value of home…........$251,028
Value of home $100,000+…....54%
Median HHI……………………..$43,929
HHI (50,000+)………………….46%
Age college……………………..54%
Married……………………..........58%
Any kids……………………........33%
Employed……………………......53%
Female………………….........….70%
Male……………………..........….30%
Lifestyle
Active…………………….............64%
Health Conscious……………....80%
Nutrition Conscious………….....65%
Beauty Conscious……………....48%
*Source: MRI 2006, Double base MRI; Adults
Publisher's Estimate
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