 As family health gatekeepers, MediZine's Healthy Living readers actively seek reliable health & wellness information that allows them to make the best possible choices for themselves and their loved ones. They manage conditions that require Rx regimens, prevent and treat ailments with OTC products, make food purchases/control diet for health reasons and buy beauty products that help them to look and feel their best.
Reader Demographic Profile*
Age
Median.......................................................48.6 years
18-49 .........................................................55%
25-54 .........................................................62%
35+ .............................................................86%
Household Income
Median ......................................................$53,484
$50,000+ ...................................................53%
$75,000+ ...................................................32%
Education
Some College+ ........................................63%
Employment
Professional/Managerial..........................28%
Working Women........................................49%
Marital Status
Married........................................................61%
Presence of Children
Any Children..............................................40%
Household Information
Home Owners............................................77%
Home Value $150,000+ ..........................47%
Median Home Value ................................$195,747
Lifestyle
Active1..........................................................69%
Health Conscious2.....................................84%
High Interest in Health3.............................74%
Publisher's Defined Estimate, Effective Q1 2008
1MRI Spring 2007 Study; 2MediZine Mall Intercept Study, Beta Research, June 2006; 3MediZine's Healthy Living Reader Study, Beta Research, Aug. 2004
Engage
I make a point of looking for this magazine
when visiting my local pharmacy .................................85%2
I often share the health information that I've
learned from reading this magazine with others.........90%2
While the magazine is free to consumers,
I would be willing to pay for it ......................................95%3
As a result of reading this magazine,
I have requested product information .........................66%3
Educate
The information in this magazine helps
me manage my health condition .................................83%2
I understand the drug advertising better in an
educational health magazine like this...........................85%3
I trust this magazine as a source of
consumer health information .......................................98%2
Influence
I am likely to discuss the products I read about in
this magazine with my doctor or pharmacist ...............90%2
I am likely to purchase products from the
store where I pick up this magazine ............................87%2
Source: MRI, Double Base 2006; Adults
Publisher's Estimate
1Active participate in 3+ activities on a regular basis (sports, leisure activities, cooping, gardening)
2Health Conscious (regular exercise 2+ times a week, control their diet, use vitamins)
3Nutrition Conscious (diet for fitness/ buy specialty foods/ heavy uses of fruits and vegetables)
4Beauty Conscious
*Source: MRI, Fall 2006 Study
Universe: Adults
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