MediZine
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1990 Obra 90 passes, requiring all pharmacists to counsel Medicaid patients on their prescriptions

1992 Pre launch of MediZine

1993 Development of Consumer Health Educational Marketing platform

1994 MediZine is incorporated

1995 Industry-wide DTC surpasses $500 Million

1995 First issue of MediZine Guidebook is published and distributed via eight pharmacy chains

1997 DTC budgets grow substantially as DTC moves to broadcast

1998 MediZine Guidebook is distributed in 50 pharmacy chains, making it the nation's largest consumer health magazine

1999 MediZine Guidebook is distributed in 100,000 doctors' offices

2001 MediZine acquires Permission Marketing vehicles, REMEDY and the REMEDYDirect database

2002 REMEDY, distributed in 75,000 doctors' offices, becomes the nation's third largest health magazine

2002 MediZine Guidebook is renamed MediZine's Healthy Living, distributed through 67 major retailers

2003 MediZine launches Diabetes Focus, the nation's largest consumer diabetes magazine, distributed at the pharmacy counter

2003 MediZine surpasses 60,000,000 readers, annually

2004 MediZine launches Diabetes Focus Español

2004 Vioxx scare: DTC slows after hitting the $4 billion mark

2005 MediZine surpasses 100 National Awards of Merit in the health category

2005 Industry-wide movement toward educating the consumer

2006 MediZine launches MDminute

2007 MediZine surpasses 125,000,000 readers annually

2007 Two of MediZine’s publications receive prestigious MM&M Consumer Publication of the Year Awards – Diabetes Focus - GOLD, MediZine’s Healthy Living – FINALIST

2007 MediZine launches REMEDYDirect Online, a program that provides high quality permission based consumer acquisition opportunites for brands to open a dialog with targeted solution seekers



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