| Engage • Educate • Influence
MediZine, the Leader in Consumer Health Educational Marketing, connects health marketers with solution-seeking consumers, when and where health decisions are made. In homes, in doctors' offices and in pharmacies, our award-winning integrated marketing and retailer programs engage, educate and influence consumers to make informed health and wellness decisions for themselves and their families.
Incorporated in 1994, MediZine launched its first publication, MediZine Guidebook as a resource for pharmacists to counsel Medicaid and Medicare patients on their prescriptions, in response to Obra 90. Initially distributed at the Point-of-Care in eight pharmacy chains, the magazine was later renamed MediZine's Healthy Living and has since grown to become the nation's largest consumer health magazine, with distribution in over 30,000 pharmacy chains and 100,000 doctors' offices.
As DTC budgets continued to surge throughout the late 90s, MediZine acquired its subscription-based 40+ consumer health publication, REMEDY magazine and the REMEDYDirect consumer database. Utilizing a highly effective Permission Marketing model, both vehicles provide health marketers with highly targeted access to opt-in, 40+ consumers across the nation.
In 2003, upon the request of MediZine's retail distribution network partners, Diabetes Focus was established in order to serve diabetes sufferers and their families. In its short history it has already become the nation's largest diabetes magazine, with a quarterly circulation of 1.5 million. Just a year later, Diabetes Focus Espanol, a Spanish language edition of Diabetes Focus, was launched to educate the large and growing population of Hispanic diabetes sufferers, making it the nation's largest Hispanic diabetes magazine.
Expanding upon MediZine's success in the print, 1994 brought the formation of Daily HealthFeed, a broadcast news division with distribution to news stations nationwide. As Daily HealthFeed entered the digital age in spring 2006, its name was changed to Daily Health Updates in order to better reflect the full scope of the program.
Most recently, MediZine launched MDminute, a waiting room patient education program aligned with the HealthyUpdates.com online educational platform. Together, these breakthrough print and online programs offer condition-specific health education to health-conscious consumers, while connecting health marketers with millions of their best prospects.
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