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Engage • Educate • Influence
MediZine is dedicated to providing excellence in consumer health information through multi-channel, research-based education for consumers, health service providers and health marketers to improve health outcomes.
Utilizing Point-of-Care partnerships with leading pharmacy retailers and physician practices, a targeted Permission Health Marketing model, and preferred publishing partnerships with esteemed medical and research universities, MediZine’s print and digital health educational programs reach millions of consumers, patients, caregivers and the thousands of healthcare professionals who counsel them.
Our Story:
Incorporated in 1994, MediZine launched MediZine Guidebook, later renamed MediZine’s Healthy Living, as a resource for pharmacists to counsel Medicaid and Medicare patients on their prescriptions, as required by the new Obra 90 legislation. Initially distributed at Point-of-Care in eight pharmacy chains, it has grown to become the nation's largest consumer health magazine, with distribution in over 70 pharmacy chains and in thousands of doctors' offices.
As DTC marketing expanded during the ‘90s, MediZine developed a highly effective Permission Marketing model to provide targeted access to opt-in consumers when it acquired subscription-based REMEDY, distributed in-home and in doctors’ offices – now the nation’s third largest health magazine, and REMEDYDirect database – now the most responsive consumer health database.
In response to MediZine's retail network partners’ interest in serving the needs of diabetes sufferers and their families, MediZine launched Diabetes Focus in 2003. The publication quickly grew to become the nation's largest diabetes magazine and was recognized in 2007 as “Best Consumer Health Publication” by Medical Marketing & Media.
REMEDYMD launched in 2006 (formerly MDminute) as a patient education program that starts in the specialist’s office and extends beyond to help build a better patient-physician healthcare relationship.
RemedyLife.com online educational platform was also started in 2005 to provide the readers of MediZine’s print publications with integrated and expanded health education information and tools.
In 2007, Veronis Suhler Stevenson (VSS), a leading private equity investor, partnered with MediZine recognizing the company’s unique growth potential as a cross-media consumer health education platform. The partnership focuses on the development of new print and online vehicles and add-on acquisitions.
REMEDYDigital launched in 2007 to provide health marketers with targeted awareness and permission-based marketing opportunities to connect with solution seekers when they are thinking about their health while online.
In 2008, MediZine broadened its research-based content expertise and subscription product offerings with the acquisition of University Health Publishing (UHP), the preferred publishing partner for the nation’s most esteemed medical and research universities including Johns Hopkins Medicine and the University of California, Berkeley, School of Public Health.
Healthcommunities.com, acquired in 2009, expanded the reach of MediZine’s growing owned and operated Internet properties with 30 health channels, providing marketers with compelling display advertising and lead generation opportunities. Healthcommunities.com’s Physician Subscription Website Management System extended MediZine’s Doctor Office Network to include direct access to thousands of patient education-oriented doctors.
Today, MediZine remains dedicated to innovating consumer health education to serve the needs of millions of solution-seeking consumers, patients and caregivers – and the marketers who want to reach them.
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