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Designed to position food, drug and mass merchandiser retail chains as destinations for trusted diabetes information, Diabetes Focus addresses the health & wellness needs of the entire diabetes community—sufferers, their families and caregivers. Each quarterly issue of the nation's largest consumer diabetes magazine is filled with inspiring editorial that empowers readers to make informed choices about management, treatment and lifestyle options.
Retail Distribution
Issues are published and shipped on a firm quarterly schedule
Magazines arrive in convenient, pre-assembled display racks
Numerous clutter-eliminating retail display options available
Program Highlights
Heavily involved audience of solution-seeking customers
Customized to become a powerful retail marketing tool
Award-winning editorial dedicated exclusively to health issues
Builds loyalty and drives in-store product and prescription sales
Advertising features top pharmaceutical and health marketing companies
Every issues includes a "Dear Pharmacist" newsletter to help maximize the program
Aligns retail chains with The Leader in Consumer Health Education
Editorial Departments
Adventurous Lives
Inspiring stories of people who have diabetes and lead exciting and/or unusual lives
Complications 101
Offers advice on the prevention and treatment of various ailments that often accompany diabetes
Cover Story
Each
quarter Diabetes Focus features popular celebrities or extraordinary
people who suffer from, or are actively involved with diabetes
Diabetes Diary
An intimate, first-person story of how an everyday person manages the ups and downs of diabetes
Everyday Fitness
Gives exercise instruction and fitness information
Feature
Investigative reporting on serious medical news
First Person
Features a person with diabetes who has accomplished a first
Good Eats
Recipes that are diabetes-friendly, created by well-known chefs, personalities and organizations
IQ (Interesting Questions)
Celebrities, medical experts and wellness gurus answer readers toughest questions about living with diabetes
Know How
Highlights diabetes prevention and self-care
Type 1 News
Type 1 management strategies for adults, teens and kids
Web Connect
Authoritative
and far-ranging medical information available trough our sister
publications and websites — from Johns Hopkins Medicine, University of
California, Berkeley, School of Public Health, plus
Healthcommunities.com
Weight Wise
Information and tips on weight management
Zoom
Targeted look at the latest developments
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