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TRAVER HUTCHINS, Chief Executive Officer
 As CEO, Traver is a true pioneer in consumer health educational marketing through point-of-care and permission-based marketing programs.
Upon earning a Bachelor’s degree in history and economics at the University of Minnesota, Traver soon embarked upon a promising career in advertising sales at some of the nation’s most prestigious magazines. Working Mother, Sassy, Success and Working Woman were just a few of the publications for which Traver created successful marketing programs.
As a 28 year old advertising representative at Working Mother magazine, Traver’s ideas to create health publications and provide them free to patients in pharmacies was revolutionary. Traver shared his idea with his then boss, Dale Lang, the legendary publishing figure and in 1993 MediZine was born.
From a single germ of an idea, Traver has turned MediZine into one of the fastest growing publishers in the country and the leader in consumer health education point-of-care and permission-based marketing programs.
Today, Traver continues to innovate and expand MediZine into new arenas and media to bring even more consumers the highest quality health and wellness information they need and to create meaningful connections between health marketers and the customers they want to reach. |
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DALE LANG, Chairman
 Dale Lang is a major shareholder and Chairman of MediZine. He has had a distinguished career as an entrepreneur and media executive in magazine publishing, out of home media and television broadcasting. Highlights include McCalls, Working Woman and Working Mother magazines, Revere Outdoor, KVBM Television (Minneapolis), and Media Networks Inc. (MNI). Dale also spent six years as a Vice President of the 3M Company where he had world-wide responsibility for building out and managing 3M's diverse media and services businesses.
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MIKE CUNNION, President
 As President, Michael is responsible for the expansion and integration of MediZine’s print and interactive initiatives.
Building off of his extensive experience in interactive consumer health, Michael is expanding MediZine’s offerings into the interactive arena to provide the most effective health education programs that benefit consumers and drive results for health marketers.
Michael has built a longstanding career in healthcare sales. Most recently, Michael was the Chief Revenue Officer at Revolution Health where he was responsible for revenue and sales strategy. Previously, Michael served as President of HealthTalk, a leading content provider to chronically ill patients and families; which was acquired by Revolution Health in 2007. Prior to Revolution and HealthTalk, Michael led consumer sales strategy at WebMD Health.
Through his keen sense of understanding health consumer needs, Michael brings a new perspective on the evolving marketplace that will help maintain MediZine’s leadership position in the industry.
Michael holds a Bachelor of Arts degree in English Literature from Florida State University.
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LISA COHEN, Chief Financial Officer
 As Chief Financial Officer, Lisa Cohen is responsible for all finance, accounting, treasury, legal, risk management and financial compliance operations for MediZine.
A Certified Public Accountant, Lisa received a Bachelor of Science degree in accounting, with honors, from Binghamton University in New York and also brings to MediZine more than 12 years of accounting, finance and business operations experience.
Previously, Lisa served as Executive Vice President - Finance at Sleep Innovations, Inc., where she was responsible for overseeing financial controls, reporting, strategic planning, treasury and risk management. Prior to that position, she spent more than eight years with Ernst & Young LLP, where she worked in the Transaction Advisory and Assurance practice groups in New York City. Her experience includes auditing public and private companies, and executing financial and accounting due diligence for private equity and corporate companies on transactions including mergers and acquisitions, carve-outs and debt and equity financing.
Lisa’s financial expertise and business acumen are vital to the continued growth and success of MediZine.
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INGRID SWAN, VP, General Manager
 As Vice President and General Manager, Ingrid serves a pivotal management and financial role at MediZine.
Circulation, Editorial and Production Chiefs all report to Ingrid, as pricing, compensation, and the general management of the company are her areas of responsibility.
Utilizing her 17 years of business experience, Ingrid brings an extraordinary depth of understanding in the industry that benefits MediZine today and will continue to do so through our continued growth.
Graduating with a BS in finance and Marketing from Valparaiso University in Indiana, Ingrid began her career as Business Manager at the venerable Reader’s Digest. More recently, Ingrid put her ample talents to work as Business Director for Elle magazine, then later as Finance Director for Primedia.
Ingrid’s comprehensive and integrated approach to efficiencies and cohesiveness of business operations contributes greatly to the overall growth of MediZine and its bottom line profits.
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DIANE UMANSKY, VP, Editorial Content Director
 As Editorial Director of MediZine’s Healthy Living magazine as well as REMEDY, Diabetes Focus, and RemedyMD, Diane Umansky brings to MediZine almost 25 years experience as a professional journalist.
Through her expert editorial direction, Diane ensures that each article contains authoritative health information that is easy to understand and includes useful and practical tips for MediZine readers. Under her guidance, MediZine continues to receive industry accolades with over 195 awards for our publications.
Diane has been the recipient of the coveted 2003 Golden Triangle Award from the American Academy Dermatology. While under her direction, MediZine’s Healthy Living was the winner of a 2001 Folio Editorial Excellence Award.
She has contributed numerous health and wellness articles to such major magazines as Harpers Bazaar, Self, Family Circle, American Health, and Good Housekeeping, among others.
Her successful career encompasses a wide range of media, from newspapers and entertainment publications, youth and women’s magazines to children’s educational television. The author of seven children’s books, Diane’s experience includes developing science-based classroom content for Nickelodeon, Scholastic and Sesame Street.
Diane’s experience, leadership, and dedication to detail contributes greatly to the success of all the MediZine publications.
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LEE RUDIBAUGH, VP, Retail Marketing
 As Vice President of Retail Marketing, Lee develops, implements and maintains the customized Consumer Health Education marketing programs that MediZine provides to retail chain partners. These include MediZine’s Healthy Living and Diabetes Focus magazines as well as special interest publications tailored to the specific needs of individual retailers.
With a Bachelor of Science degree in General Administration and a minor in Economics from Youngstown State University, Lee has more than 24 years of retail experience in the mass, chain drug, drug wholesale and e-commerce fields.
He previously served as Vice President of Consulting Services for ChainDrugStore.com, a solely owned subsidiary of the National Association of Chain Drug Stores (NACDS) where he was responsible for developing and implementing customized sales and merchandising programs for suppliers eager to maximize their e-business opportunities.
Lee’s other key positions in the pharmacy retail category have included: Director of Merchandising & Purchasing for HealthCentral.com/DrugEmporium.com, Director of Merchandising for Cardinal Health, and senior buyer for Revco Drug Stores, among others.
Lee’s experience and talents remain instrumental in keeping MediZine positioned to serve our clients needs in MediZine’s ever increasing and important pharmaceutical point-of-care marketing programs.
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