medizine: Medizine's Healthy Living

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As family health gatekeepers, MediZine's Healthy Living readers actively seek reliable health & wellness information that allows them to make the best possible choices for themselves and their loved ones. They manage conditions that require Rx regimens, prevent and treat ailments with OTC products, make food purchases/control diet for health reasons and buy beauty products that help them to look and feel their best. Reader Demographic Profile¹ Age Median.............................................44.6 years 18-49 .........................................................60% 25-54 .........................................................65% 35+ .............................................................80% Household Income Median ................................................$62,972 $50,000+ ...................................................62% $75,000+ ...................................................39% Education Any College+ ............................................69% Employment Professional/Managerial..........................30% Working Women........................................55% Employed....................................................67% Marital Status Married........................................................62% Presence of Children Any Children..............................................46% Household Information Home Owners............................................76% Median Home Value .......................$213,460 Lifestyle Active...........................................................73% Health Conscious......................................86% High Interest in Health..............................76% Engage I make a point of looking for this magazine when visiting my local pharmacy .........................................93%² I often share the health information that I've learned from reading this magazine with others................88%² While the magazine is free to consumers, I would be willing to pay for it ................................................85%³ Consider this magazine to have more value or same value as other health magazines..........................87%³ Educate The information in this magazine helps me manage my health condition ..........................................89%² Ads in this magazine are informative and important to the educational value of this magazine...........................85%³ I consider this magazine as a source of consumer health information ................................................98%² I consider this magazine to be an authority on health issues.......................................................87%² Influence I am likely to discuss the products I read about in this magazine with my doctor or pharmacist ......................85%² I am likely to purchase products from the store where I pick up this magazine ....................................82%² ¹2009 Publisher's Defined Estimate, Based on MRI Doublebase, 2008 ²MediZine In-book questionaire study, Omeda, Summer 2008 ³MediZine's Healthy Living Reader Study, Beta Research, October 2008