Diabetes Focus readers are diabetes sufferers or caregivers who actively seek solutions to help them better manage their condition and it’s complications. They turn to Diabetes Focus for the latest news on prescription treatment options, nutrition, fitness and general lifestyle information.


Reader Demographic Profile

Average Age........................50 yrs.
Female/Male........................57% / 43%
Average HHI........................$43,089
Married..................................47%
Any College..........................32%

Source: MARS 2008 Doublebase OTC/DTC Study



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